IT’S A JUNGLE OUT THERE. The business world is and always has been a super competitive environment. There are simply more business's today then ever before competing for business.
With the financial meltdown and the desperate state of the economy, it is difficult to increase sales and build business. It’s hard enough to maintain the business you now have. Woe to the company who doesn't have a trained staff capable of prospecting for business.
AN ENDLESS SEARCH. Companies, sales managers and professionals are searching every option to get new business and it has become a competitive battleground for reaching potential customers. You wouldn’t be in business today if you were really satisfied with your sales and marketing activity.
WHEN OPPORTUNITY KNOCKS, ARE YOU READY. The window of opportunity opens for those who consider new ideas and are willing to look at anything that will get them new business. The trick is to find the tools that work before anyone else does, before it's too late to do anything about it.
SOLUTION AND CHANGE. “You don’t know what you need until you find it.” Small companies want the ability to complete with large companies. Large companies would like to match the personal service of the small companies. They both want efficient, consistent, and affordable sales tools to reach their goals. Something must change.
Heraclites said; “In changing we find purpose.” When a change occurs problems will inevitably arise. Almost every change is going to be perceived as negative. A new selling tool is perceived as a change. Today, it is not an option.
THINK OUTSIDE THE BOX? Management and business “gurus” say to think outside the box. They can't even say what thinking “in” the box means.
It’s an overused saying that has very little meaning. They throw words at the problem while no one does anything about it. Management dodges the bullet and waits to see what happens rather then face difficult situations.
A savvy businessman knows that some salesperson, somewhere, is probably talking to your potential customer. At this stage of the process, knowing how and why they got there is of great importance.
Getting salespeople to prospect is a constant battle, but it can be done. Perhaps it is because they don’t know or forgot what to say to a prospect. Could business scripts help?
Exerpts from my book: “Smooth-talker, How To Write Your Own Business Script” by Richard Bliznik.
Smooth-talker Business Scripts publishes scripts for business sales people and Real Estate Agents.
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